Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.
App developers rely on their App Store Metrics to see how they’re growing or identify potential issues. If any metrics are not reported, they could be flying blind or work off inaccurate information. With the recent release of iOS 14, developers need to follow their usage metrics as users update to the newest operating system.
However, an error in App Store Connect is currently not marked or filtering App Analytics data for users on iOS 14, which could add a level of difficulty for developers trying to optimize their apps.
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
In order to be prepared for the occasions where App Store Connect or the Google Play Developer Console display errors, here’s what you need to remember.
Are you tracking the right App Metrics?
Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.
To help you ensure your App Store Optimization strategy has the data you need, here are three key metrics you need to understand.