Tag Archives: Mobile Advertising

Mobile Apps for Board Games

Mobile Apps for Board Games: How ASO can Help Your Sales

Apps are a part of our lives in every way imaginable, from the way we communicate to the games we play. This extends beyond mobile gaming – even traditional games are starting to embrace apps as a tool for enhancing the game experience. Yet while most board games with a mobile app element view the app as just something users download after buying the game, App Store Optimization can help transform the app into a new channel for user acquisition.

Continue reading

Facebook App Creatives

Facebook App Installs: Creatives Best Practices

App developers are always on the prowl for new ways to drive installs and improve their conversion rate. They’ve taken to combining their ASO strategy with paid marketing campaigns such as Facebook Ads to attract and convert the right users. As with any ASO or paid acquisition strategy, the creative presentation and technical guidelines of Facebook Ads campaigns need to be considered. Performance should be also regularly be re-evaluated to make the best results are being achieved.

Continue reading

FB Mobile Installs Campaigns

5 Tips for Creating Facebook Mobile Installs Campaigns

Facebook continues to be a platform ripe for marketing. There are many techniques for using Facebook as a marketing platform, including creating Facebook pages and utilizing influencer marketing. Mobile app ads are another key tool for app developers and marketers, but there are some important things to keep in mind while designing a Facebook mobile installs campaign.

Continue reading

Facebook Ads

Facebook Ads for Mobile Installs: How to Build Effective Campaigns

There’s no denying just how large of a reach Facebook has. At the end of the second quarter of 2018, the social network reportedly saw 2.23 billion monthly active users, only furthering its popularity. While 32.8% of its users view their feeds on laptops and desktops, nearly 95.1% of Facebook users are accessing the social site via their mobile devices. Facebook undoubtedly has a mobile-minded userbase, and advertisers have taken notice.

Continue reading