Tag Archives: mobile installs

Organic vs Paid Acquisition: Which Channels Perform Best

App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.

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Facebook Ads for Mobile Installs: How to Build Effective Campaigns

There’s no denying just how large of a reach Facebook has. At the end of the second quarter of 2018, the social network reportedly saw 2.23 billion monthly active users, only furthering its popularity. While 32.8% of its users view their feeds on laptops and desktops, nearly 95.1% of Facebook users are accessing the social site via their mobile devices. Facebook undoubtedly has a mobile-minded userbase, and advertisers have taken notice.

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