A new year means new events to share advancements and learn about mobile marketing. As a leader in App Store Optimization, Gummicube will be attending several to share insights and meet with mobile marketers and developers. Here are the 2019 mobile marketing events to look forward to and the ones you can find Gummicube at.Continue reading
App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.Continue reading
Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?Continue reading
It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course. Continue reading
It’s no secret that 65% of downloads come from search, and Apple Search Ads has been helping developers acquire millions of users since it launched in 2016. Search ads can allow developers and marketers to drive impressions to users intending to download an app with the features, functionality, or competitor relevancy of their app. This is makes it one of the most effective ways to drive installs from more engaged and active users.