Tag Archives: Mobile Marketing

Apple IDFA Privacy

Apple IDFA Privacy Changes: What Marketers Need to Know

Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.

The policy change can have a significant effect on mobile acquisition campaigns, so app developers and mobile marketers should brace themselves for the tough changes ahead.

Update: Apple has announced that the update has been delayed until “early next year” to provide more time to prepare.

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Mobile Marketing Events

Mobile Marketing Events in 2019: Where Can You Find Gummicube?

A new year means new events to share advancements and learn about mobile marketing. As a leader in App Store Optimization, Gummicube will be attending several to share insights and meet with mobile marketers and developers. Here are the 2019 mobile marketing events to look forward to and the ones you can find Gummicube at.

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App Marketing

Organic vs Paid Acquisition: Which Channels Perform Best

App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.

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App Marketing

Can I Launch an App Without Paid?

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

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