Reaching and converting users is an important aspect of App Store Optimization, but retaining them is just as important. When users leave app store reviews, properly responding can make the difference between retaining users (as well as potentially converting new ones) and losing them. Developers should understand the best practices for responding to app store reviews and how it can make a difference.Continue reading
After all the time and energy developers spend on creating their apps, a positive rating and review can be a welcome sight. They can signal to the developer that their hard work has paid off, and they’ve created something users are liking. Ratings are for more than just a developer, though – they also signal to both users and the stores if an app is worth their attention. As such, app ratings can impact downloads and App Store Optimization in several ways.Continue reading
Reviews are valuable to an app for many reasons. They can signal to other users if an app is well-liked, provide developers with feedback on issues or ways they can improve, and are helpful for App Store Optimization. It’s no wonder that developers would want their apps to receive positive reviews, but it’s important to gain the reviews properly. New reports of fake reviews have surfaced, so developers need to understand why they should avoid underhanded methods of inflating their rankings and how to naturally improve their reputation.Continue reading
Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard.
If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares.