Tag Archives: Search Ads

New Search Ads Stats

Apple Releases New Search Ads Statistics

Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.

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Search Ads and ASO

Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other

Apple Search Ads is a marketing tool that’s proven invaluable to app developers looking to find an audience. It helps place apps front and center for relevant searches, capitalizing on the 65% of downloads that come directly from search. Yet without App Store Optimization, an app will have a sub-optimal Search Ads campaign. Likewise, Search Ads can in be beneficial for your organic ASO strategy.

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Apple Search Ads

Apple Search Ads: How & Where to Start

It’s no secret that 65% of downloads come from search, and Apple Search Ads has been helping developers acquire millions of users since it launched in 2016. Search ads can allow developers and marketers to drive impressions to users intending to download an app with the features, functionality, or competitor relevancy of their app. This is makes it one of the most effective ways to drive installs from more engaged and active users.

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