Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.Continue reading
Apple Search Ads is a marketing tool that’s proven invaluable to app developers looking to find an audience. It helps place apps front and center for relevant searches, capitalizing on the 65% of downloads that come directly from search. Yet without App Store Optimization, an app will have a sub-optimal Search Ads campaign. Likewise, Search Ads can in be beneficial for your organic ASO strategy.
When launching a Search Ads campaign, one might wonder what the best keywords they want to target are, what variants they use and how to get the best matches. Search Ads is a key tool for App Store Optimization on the Apple App Store, so making the most out of it can help an app target and capitalize on valuable keywords and search terms.