Tag Archives: Seasonal

App Store Optimization

Spring Seasonality for App Store Optimization

App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for app developers to see if there are any seasonal changes or events that they should update their apps and ASO to account for. Here are several ways that apps can update for springtime events to help them remain relevant as the seasons turn.

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seasonality

Halloween App Store Optimization: How Seasonality Lead to Success

Now that it’s Halloween, the App Store and Google Play Store are showcasing apps designed or updated for the holiday. We’ve stressed the importance of seasonality, and this is where seasonal updates for Halloween pay off. What apps built App Store Optimization strategies for Halloween and how well did they succeed? Here’s how Halloween seasonality benefited them.

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Seasonality

ASO Seasonality: Optimize for Halloween

As Fall begins, app developers should start thinking about seasonal updates for their app. Many may want to change their app’s graphics or introduce special events, but seasonal updates go beyond what’s in the app. It also means updating App Store and Google Play Store pages for seasonal App Store Optimization. In this case, while Halloween is slightly over a month away, it’s time to start planning ASO accordingly.

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Educational Apps ASO

Educational Apps and Seasonal ASO: How to Gain Installs During the Summer Months

Summer Loss of Knowledge and Downloads

We’re well into summer, and children are enjoying having several months free from school. “Summer learning loss” begins as kids grow complacent over the summer and forget 25-30 percent of what they learned during the school year. Parents want to make sure that their kids don’t forget their studies, and developers of educational apps want to help.

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