Apple’s WWDC 2018 has come to a close after a week full of announcements, events and seminars. The tech company announced several upcoming products and updates to iOS and Mac, which may impact the app ecosystem in the coming future.
Apple’s Worldwide Developers Conference 2018 (WWDC) is steadily approaching and will be held June 4th-8th in San Jose, CA. This massive event will feature hundreds of sessions, labs, speakers and events, along with highly anticipated announcements on the latest products and software.
100 billion apps downloaded in 7 years
When Apple CEO Tim Cook hits the stage, he is generally sharing macro-data and macro-strategies, and then letting others come up and dig into specific details of new products, services and releases.
While on stage – Cook shared a simply amazing statistic:
Apple has passed 100 billion apps downloaded
That’s 100 billion downloads from Apple’s app store in 7 years, with 1.5 million apps now in the store.
As recently as May 16th, 2013 Apple announced 50 billion downloads.
That means an additional 50 billion apps have been downloaded in just over 24 months, or 70 million apps per day.
According to a Nielsen report, and supported by other studies, app store search is the biggest driver of app downloads by a large margin – 63%. This is a huge sign of ASO importance.
Studies show a range of 50-65% of apps downloaded from app store search.
Using Nielsen’s 63% means every day almost 44 million apps are downloaded by users searching in the app store.
Increasing App Visibility in App Store Search Results
Identifying and connecting to your audience in the app stores has never been more important.
Cost per install (CPI) continues to rise across geographies.
Competition is expected to increase for mobile ad inventory as brands allocate more of their advertising budgets to mobile, driving mobile ad costs up even higher.
Organic app installs driven by app store search optimization is still the most effective long-term strategy for mobile app growth and adoption.
Learn more about how Gummicube helps our clients gain market share with a complete app store optimization strategy here.
For more on Apple’s WWDC 2015 – see our wrap up post here.
The big news from WWDC 2015 was the release of Apple Music, new Mac OS El Capitan, and the announcement of iOS9.
Our favorites – new OS for Apple watch that allows for native apps, and an expanded Siri.
The implications to mobile marketing and mobile apps are significant as both Apple and Google (and Facebook) have made it clear they recognize the market loves apps.
Siri is just one end point for a user to access search. Spotlight being another.
Apple wants to be sure users can reach the value in the mobile apps on their device with deeper integrations with content in the “mobile app silo”.
Enabling users to access content in an app from another app.
Enabling users to search (via Siri or Spotlight) with results that include app content.
Federighi said Siri — “has quietly become popular.”
Each week, Apple’s voice recognition software answers more than 1 billion requests.
Proactively suggesting apps based on various inputs and user behavior – weather app in the morning, music app on a run, calorie tracker after run or at cafe.
Having a mobile app means tapping into how users are interacting with their devices, like a website can’t.
Native Apps for the Apple Watch
Apple Watch apps are about to take a big next step.
“Performance will be great. Responsiveness will be great. It’ll be a great new frontier for your Watch,” Apple’s Kevin Lynch
The new OS allows developers to access the watch microphone, speaker, and accelerometer. Currently, Apple Watch apps run on an iPhone and are displayed to the watch.
Not only does native watch apps mean much better, creative, faster apps – but more likely than not, we can expect to see an Apple Watch specific app store coming soon.
Since Apple Watch apps are really iPhone apps that are compatible with the watch, the app store has a curated list of Apple Watch compatible apps.
Expect this to change as developers start to release apps built specifically for the Apple Watch.
Another opportunity to collect and optimize app store meta data and tap into what your target market is looking for from the app stores.