App Store Optimization

App Store Optimization for Homework Apps

App Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct remotely and many closing down for a month or longer, mobile apps can help educators assign homework and students complete their assignments. Continuing with their theme of featuring apps that can be used while users are sheltered in place, Apple just featured a list of apps for helping with homework. This makes it a good time to understand how homework apps can utilize App Store Optimization.

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App Store Optimization

Apple Extends Update Deadlines

App Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store  guidelines. Apple recently announced a number of changes to the App Store Guidelines, although recently provided an extension to the deadline for updates. This gives developers extra time to ensure their apps are compliant and optimized.

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App Store Description

Libby App Store Description Spotlight

An App Store Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual library app for ebooks and audiobooks, and see how its description conveys information about the app.

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App Store Screenshot

Pigment App Store Screenshot Spotlight

An App Store Screenshot is an opportunity to visually present an app while describing its functionality. For apps like Pigment, an adult coloring book app, it is key to show users the patterns and artwork they can make on it. For today’s App Store Spotlight, we look at Pigment’s App Store Screenshots and see how they present the app to its users.

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App Store Optimization (ASO) Blog | Mobile App Marketing