Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.
As 2018 nears its end, it’s time to look at what has changed in the app store environment and how it will impact the future of App Store Optimization. Both the Apple App Store and Google Play Store underwent changes throughout the year, so while best practices for ASO follow the same overall concepts, the changes should be considered when planning for 2019. Continue reading
Bitmoji is an app that lets users create personal cartoon-like avatars based on their appearances, complete with reactions, poses and expressions. While it is a popular app, could it do even better with proper App Store Optimization? For this week’s App Store Spotlight, we take a look at Bitmoji and see how well its ASO works.
Attribution and monitoring where your downloads come from are key to an app’s success. They help shape an app’s marketing tactics and campaigns to target the channels that provide the best results while avoiding those that don’t. Yet there are some pitfalls to watch out for and nuances to consider when looking at an app’s attribution, so it’s important to understand what each metric can really tell you.