Trip.com App Store Spotlight

We’re well into Summer, which means people around the country are heading off on vacations, and many of them are using apps to plan and book their trips. Travel and vacation apps should optimize to take advantage of this increased demand and bring in new users. For this week’s App Store Spotlight, we’re taking a look at the Trip.com app to see if its App Store Optimization is good enough to provide it a one-way ticket to the top of search results.

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App Store Subtitle Character Limit: Saying a Lot in a Few Words

The app’s subtitle serves important purposes. It provides users with extra information about the app itself, such as its functionality or purpose, but it also gives you extra space for keywords. Utilizing the subtitle space is recommended for App Store Optimization, so let’s take a look at how you can use the App Store subtitle character limit to its fullest.

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Fake App Reviews Cause App Store Concerns

Reviews are valuable to an app for many reasons. They can signal to other users if an app is well-liked, provide developers with feedback on issues or ways they can improve, and are helpful for App Store Optimization. It’s no wonder that developers would want their apps to receive positive reviews, but it’s important to gain the reviews properly. New reports of fake reviews have surfaced, so developers need to understand why they should avoid underhanded methods of inflating their rankings and how to naturally improve their reputation.

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App Store Keyword Search Volume: What You Need to Know

Choosing the right keywords can make a big difference in your app’s success. They’ll help determine what users will see your app and how many searches it will appear in, so choosing what keywords you’ll want is a major part of App Store Optimization. The App Store keyword search volume is one of the most important things to consider when choosing your keywords, so here are some things you’ll want to know when deciding.

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The Sims Mobile App Store Spotlight

The Sims is a long-lasting and popular game, wherein users can create characters and control their lives. While originally a desktop game, The Sims is available on mobile devices as The Sims Mobile, where it’s maintained a strong presence in terms of keyword rankings and downloads. However, there is always room to improve, so where can The Sims Mobile grow? For this week’s App Store Spotlight, we take a look and see how The Sims Mobile’s App Store Optimization checks out.

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App Store Optimization (ASO) Blog | Mobile App Marketing