New Pixel Phones

Google Announces Three New Pixel Phones

Google has announced the release of three new Pixel phones to be released in the coming months: Pixel 4A, Pixel 5 and Pixel 4A 5G. The first of these new devices will be released by the end of August, with the other two set to ship this fall.

With these new phones, app developers will want to ensure their apps are optimized and ready for all that’s to come.

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Apple Announces Delay for New iPhone: How This Could Impact ASO

Each year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be delayed.

What impact does the release of a new iPhone have on ASO, and how will this delay impact apps and their optimization?

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App Store

App Store Antitrust Hearings Begin: What This Could Mean for App Developers

The App Store and Play Store have faced accusations of anti-competitive behavior, and now their respective companies are defending themselves before the US House of Representatives. The CEOs of Apple, Google, Amazon and Facebook are testifying before the Antitrust Subcommittee, and the results of this case could impact the app stores.

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App Store Description

Day One Journal App Store Description Spotlight

An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices.

For today’s App Store Spotlight, we take a look at the description for the Day One Journal app, which is currently featured as the App of the Day on the App Store. Is the description effective at following App Store Optimization best strategies, or is the journal app in need of a rewrite?

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Apple’s “Find My” Restrictions & ASO

Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.

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App Store Optimization (ASO) Blog | Mobile App Marketing