Apple Arcade, the App Store’s subscription game service, provides users with unlimited access to over 100 games for the price of $4.99 a month. Yet Apple can afford to be choosy, as it’s cancelling several Arcade game contracts in the company’s effort to maintain subscribers.Continue reading
With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.Continue reading
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
The policy change can have a significant effect on mobile acquisition campaigns, so app developers and mobile marketers should brace themselves for the tough changes ahead.Continue reading