Promote iOS In-App Purchases & Free Trials on the App Store

In-app purchases don’t necessarily need to happen directly from the app. Apple allows users to make purchases from within the App Store, which can then be instantly applied to the app. Because of that, developers can promote their in-app purchases, free trials and promotions on the App Store page, as well as tabs like Today, Games and Apps.

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Wattpad App Store Spotlight

Wattpad is an app designed for writers and readers alike to connect. The app’s description boasts that many top-selling authors got their start on Wattpad, but for a writer to get discovered on Wattpad, first they must discover the app in the store. For this week’s App Store Spotlight, we look at Wattpad and see if its App Store Optimization makes it a must-read.

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App Store Optimization (ASO) Blog | Mobile App Marketing