We love data. As an App Store Intelligence platform, we have lots of it.
Infographics are a natural fit for sharing some of the insights we have gleaned from our data collection and mobile marketing experiments and implementations.
As we start to share our own unique insights via infographic – thought we could kick things off with a some mobile marketing stats from infographics we found helpful and interesting.
The State of Mobile in 2015
From: Kona Company
Fun Data Point: Mobile adoption growing 8x faster than the web did.
Social Media on Mobile
Fun Data Point: 75% of Pinterest Traffic via Mobile
Mobile Evolution: Millennials vs Gen X
Fun Data Point: Implied that Millennials are much more comfortable on smaller screens
10 Incredible Mobile Marketing Stats
Fun Data Point: 76% open and view message sooner by SMS than by email
Mobile Marketing Taking Over Digital Marketing
From: 3 Sixty Interactive
Fun Data Point: 46% of smartphone users say they use mobile as the only tool for search
US Tablet Users vs US General Population
Fun Data Point: Tablet users convert at a rate 50% greater than on PCs, and are 5x as likely to have a $100k+ income.
And one for the road: A $77 billion Industry