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As one of the most valuable fields for conveying in-depth app information and driving conversions, your app description is something you'll want to pay close attention to for your ASO. In this ASO Academy, we'll define what an app description is and note important considerations when optimizing.
With a glimpse into a new ad placement on Google Play, mobile marketers will want to keep their eyes peeled for a potential new avenue for paid app promotion. On the Apple side, pricing gets revamped - offering a simpler way of coordinating your app price and in-app purchases across different regions.
Can the team at Fireside take its newly funded, celebrity-backed app to the top of search results with its current ASO strategy? That's what we'll analyze in today's App Store Spotlight.
App Store Optimization is the foundation to your app marketing success. No matter how far along you are in your mobile journey, you'll need to consider the different factors that affect your app's visibility and conversions.
A more convenient way to access music, a new Android operating system, and AI still on the rise. Dive into the today's hottest app topics in this ASO Weekly.
Temu has recently dominated the ecommerce scene with low prices and a killer paid marketing campaign. But does their approach to organic mobile app marketing match the quality of their advertisements? Let's find out in today's App Store Spotligh
Is SEO the same as App Store SEO? Not exactly. Here's what you should know to make sure your mobile app is optimized the right way, for the right platform.
AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.
Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
In a March 1st 2023 Developer news post, Apple announced a big change to App Analytics: the inclusion of Peer Group Benchmarks.
As one of the top-ranked video editing apps out there, CapCut's developers have learned how to combine their understanding of the app user base with ASO best practices for a winning strategy. But is that enough? Let's take a look in today's Spotlight.